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Moonie's Texas Barbecue.. here we go!
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Texman
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Joined: 19 Oct 2005
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Location: Del Rio, TX

PostPosted: Jun 08 2011    Post subject: Reply with quote

Found the Texas company that mfg those coolers:
http://tsocowboycountrycoolers.com/index.htm
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MooniesBBQ
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Joined: 21 Jul 2009
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Location: Flowery Branch, GA

PostPosted: Jun 09 2011    Post subject: Reply with quote

Geronimo wrote:
See if you can find out who made those and ask if they can make a couple to your specs.

But I think a couple (buy one and see how it works) of these (your picture) would work well, I mean really how many are you going to be selling per day to warrant a huge trough??

If you keep the extras refrigerated, all you would need to do is slip some in when the cooler gets low. Being already chilled they won't melt the ice too fast.


This trough will carry all the drinks for the entire restaurant, I'm not going to have a soda machine. Hopefully I'm selling 100-150 "plates" a day! I looked at the paperwork, and the company makes them exclusively for tractor supply.

Texman those are pretty darn cool! The 100qt with shipping would be about $600. My wife is really feeling the stock tank idea though.

Moonie
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MooniesBBQ
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PostPosted: Jun 09 2011    Post subject: Reply with quote

Here's what the final sign looks like. This will be a lit sign, 77.5"x37.75" out in front of the building. We were out there the other day for 5 minutes, and I'd say atleast 60-80 cars passed the building in that span. I think it should really pop and be noticed.



Moonie
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Texman
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PostPosted: Jun 09 2011    Post subject: Reply with quote

MooniesBBQ wrote:




Moonie


Really like 'open.....Until It's Gone" works well for places that utilize that concept.
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Geronimo
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PostPosted: Jun 09 2011    Post subject: Reply with quote

I really like the sign and the colors but what I don't like (or I wouldn't of done) is listed the hrs, days open or menu on a sign that costs this much.

It will be costly to change when that time comes....and it will.
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MooniesBBQ
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Joined: 21 Jul 2009
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Location: Flowery Branch, GA

PostPosted: Jun 09 2011    Post subject: Reply with quote

Geronimo wrote:
I really like the sign and the colors but what I don't like (or I wouldn't of done) is listed the hrs, days open or menu on a sign that costs this much.

It will be costly to change when that time comes....and it will.


We discussed that, the sign is vinyl and will need to be reprinted and applied when we change our hours. If I'm busy enough to quit my full time job, we'll be making enough money to make the sign change Smile

Menu will never change, brisket, pork, and sausage covers everything we'll be doing or ever do. Sure I'll have beef ribs, and pork loin but I think people get the gist of what we serve. I could of gone more generic and put Beef, Pork, etc but I wanted Brisket because that will be our staple.

Texman The reason it works is because when you have great food it creates a sense of urgency in people. They know that if they don't come early to get their share they'll miss out. Lots of places do this, some even sell out before noon!

Moonie
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pitmaster t
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Joined: 02 Sep 2009
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Location: mansfeild ga.

PostPosted: Jun 09 2011    Post subject: Reply with quote

A few weeks back they had a "crap load" of those coolers at Garden Ridge Supply. I looked at them but right now I like my stainles steel, wipe down with a rag, one.

OK, time to do the old glass half full, glass half empty deal. I get carrying the odd sodas. Even looked into myself and who knows I may even screw up the courage to do it. I also understand the statement that "if they want Coke they can go to MickyD's and get one." BUT don't forget these old redneck southern boys (myself included) are just as loyal to their ways as you are to the ways of Texas. This is metro ATLANTA. The birthplace of Coke. Somewhere right now there's some half drunk, good old boy yelling at the top of his lungs "you can take my land, my money and my women but you can't have my COKE!!!" Shocked Laughing Wink

And while I'm on a roll I do and don't get the "till we run out" concept. I tried to look at this from every direction before opening and I could never find the "payoff". Please don't get me wrong we have sold out of things from time to time but I do my best to make it far and few apart. I even go so far as to put a sign on the door when we run out of something. If you want to see a table full of disappointed customers just tell them you're out of the best brisket in North Georgia after they just drove 50 miles to get it. In all likelyhood they won't be back or at least it will be a long time. Sad Sad Sad In my opinion it's to easy to carry a couple of butts and briskets over to the next week for all that.

I beleive in this metro area (probably all metro areas) it's go go go. And if people don't get get get what they want want want, they will not not not be back. It's fun to put up that sign that says "this ain't Buger King" but beleive me if they don't get it their way they may look somewhere else. I operate 3 days a week and it didn't take long to learn every dollar counts. While opening 3 days looks easy to the consumer I found out real quick that the bills go on 7 days a week.

I'm not trying to be a "butt" here. As a matter of fact just the opposite. I would have gave $100 if someone had told me this stuff to begin with. I would have gave $1 million but at the time $1 hundred was about all I had. Laughing I look forward to hearing how it goes and I look forward to learning a thing or two.

As you go forward good luck and God speed my friend. Wink
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Geronimo
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PostPosted: Jun 09 2011    Post subject: Reply with quote

pitmaster t wrote:


And while I'm on a roll I do and don't get the "till we run out" concept. I tried to look at this from every direction before opening and I could never find the "payoff". Please don't get me wrong we have sold out of things from time to time but I do my best to make it far and few apart. I even go so far as to put a sign on the door when we run out of something. If you want to see a table full of disappointed customers just tell them you're out of the best brisket in North Georgia after they just drove 50 miles to get it. In all likelyhood they won't be back or at least it will be a long time. Sad Sad Sad In my opinion it's to easy to carry a couple of butts and briskets over to the next week for all that.



When I had my convenience (mom & pop) store I had my hours posted and was OPEN during those posted hours.

During deer hunting season, I was open 24 hrs but posted those hours as well.

I certainly didn't post...."open 'till 1 AM or until the beer runs out" I made SURE to have enough beer to make it to the next delivery day. If I ever did run out of something ANYTHING I made SURE to order more than last time on the next delivery day. Shocked Shocked

With most foods (especially BBQ meats) being able to be held over and or used in other dishes, I see no reason to run out of something. ESPECIALLY hours before my normally scheduled closing time.

To me, this just does not make good business sense.

Granted, I don't own or operate a restaurant but if I did, running out of food would NOT be a viable option for my success. Shocked Shocked
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MooniesBBQ
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PostPosted: Jun 10 2011    Post subject: Reply with quote

Geronimo wrote:
pitmaster t wrote:


And while I'm on a roll I do and don't get the "till we run out" concept. I tried to look at this from every direction before opening and I could never find the "payoff". Please don't get me wrong we have sold out of things from time to time but I do my best to make it far and few apart. I even go so far as to put a sign on the door when we run out of something. If you want to see a table full of disappointed customers just tell them you're out of the best brisket in North Georgia after they just drove 50 miles to get it. In all likelyhood they won't be back or at least it will be a long time. Sad Sad Sad In my opinion it's to easy to carry a couple of butts and briskets over to the next week for all that.



When I had my convenience (mom & pop) store I had my hours posted and was OPEN during those posted hours.

During deer hunting season, I was open 24 hrs but posted those hours as well.

I certainly didn't post...."open 'till 1 AM or until the beer runs out" I made SURE to have enough beer to make it to the next delivery day. If I ever did run out of something ANYTHING I made SURE to order more than last time on the next delivery day. Shocked Shocked

With most foods (especially BBQ meats) being able to be held over and or used in other dishes, I see no reason to run out of something. ESPECIALLY hours before my normally scheduled closing time.

To me, this just does not make good business sense.

Granted, I don't own or operate a restaurant but if I did, running out of food would NOT be a viable option for my success. Shocked Shocked


I suggest you guys research snow's, louie mueller, and franklin's bbq all in Texas. They have this open til it's gone model and they are ALL extremely successful. I'm not comparing my food to theirs, I'm just saying it does work for BBQ. I can't just go pickup another brisket, you know it takes hours to cook and once it's gone I can't quickly make or get another. You know what happens to meat when you hold it for a long time, specially pork. I don't want my ribs to taste like ham, and I certainly won't serve dry brisket. So you can't compare cooked meat to bottled beer, talk about apples vs oranges!

It's either post my hours, and potentially run out early and just have to turn people away or create that sense of urgency in my customers and they know it's going to run out so they make it a priority. Like I said, this model is extremely successful for BBQ restaurants, it would fail for any other type of food.

P.S. With two vaults I'll have the capacity to cook for about 350 people a day. I'm not going to cook for 100 and "run out" intentionally. I'll try to work it out where I cook enough food to be open for 3-4 hours for lunch. Some days I'll run out in 2 hours, some days I'll shut it down around 3. BBQ is a destination food, the model is different then any other type of restaurant.

Taking an idea from Louie Mueller, I have two flag poles out front. When the flags are up, the BBQ is being served. When they are down we are out. This will be a "known" in the community, so when people drive by they will be able to see if I'm still serving. Kinda like Krispy Kream fresh sign, who doesn't love that?

Moonie
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MooniesBBQ
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PostPosted: Jun 10 2011    Post subject: Reply with quote

pitmaster t I'll be carrying the mexican coke, same stuff but made with real cane sugar instead of corn syrup.

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pitmaster t
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Location: mansfeild ga.

PostPosted: Jun 10 2011    Post subject: Reply with quote

Hey, the Coke things cool. I was just pointing out there is a lot of pride in this area for that drink.

As far as the hours go, just sharing thoughts and research I done 2 years ago. I will point out that those places you named off have a heck of a reputation, Even a good old Georgia boy who has never stepped foot in Texas has heard of them. Just make sure your numbers work. Why do I say that? 60-70% of my buisness on weekends is done after 4pm. I tend to find that on weekends the breakfast buisness is huge in my area. Late breakfast on the weekend means eating later in the afternoon.

One more thing and I'll hush. Seems to me you are eliminating one of the biggest draws to that area. Lake traffic. They'll already be there when you open and you'll be closed when they leave.

Looking at it from the other side of the street. If you still have food at 11pm is the "open" sign still gonna be on. Wink

Keep digging and good luck.
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YardFullOfOak
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PostPosted: Jun 11 2011    Post subject: Reply with quote

MooniesBBQ wrote:


It's either post my hours, and potentially run out early and just have to turn people away or create that sense of urgency in my customers and they know it's going to run out so they make it a priority. Like I said, this model is extremely successful for BBQ restaurants, it would fail for any other type of food.



Moonie, that model is successful for a handful of barbecue restaurants. Fixed opening hours is successful for the vast majority of barbecue restaurants in the world as well as in the state of Texas.

No matter what business you are in, you need to keep your customers happy. Customers who drive to your place only to find it closed because you are sold out for the day will not be happy.

Will you have time to answer the phone 100% of the time so that people can call and ask before they make the effort to drive to your place? Will you have someone else working for you who can answer? Can you use a web page for status updates?
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BBQMAN
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Joined: 13 Jun 2005
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PostPosted: Jun 11 2011    Post subject: Reply with quote

A few comments since I've needed to get caught up myself here:

You will find that Coke products sell really well ANYWHERE. Coke is the #1 most recognizable brand in the world, not just Georgia! Smile

Obscure sodas and the like may do well, but I'm gonna guess you might be surprised in comparison to coke.

Sweet tea is a must have IMHO in the south, and compliments BBQ in a big way.

I'm ok with the idea of serving certain items until they run out. But I'm also a huge proponent of set hours.

If I ever get a joint of my own there will be a large sign stating that our meats are slow cooked, and when we run out of a certain item please understand and pick another great selection.

That way you are still open for folks that make that long drive.

BTW, I'd be one of them. I routinely drive through Atlanta on way to Blue Ridge. If I made the side trip to visit your place, to find out you had closed up shop and gone home for the day because brisket ran out quite frankly I'd be pi$$ed.

Just sayin'.

On the menu and sign- I like it (for the most part) and I clearly understand the Texas theme. But even joints in Texas are now getting pulled pork to sell well.

As with the Coke, you are NOT in Texas anymore.

Pork is King in the south, and I'd hazard a guess that it always will be.

That's not to say your traditional Texas eats won't do well.

My other menu suggestion would be chicken, and/or lack of it on your menu.

I know Harry doesn't offer it either.

But chicken is what I like, and chicken is what I usually order when I go out to eat (or at least I'd want it on a combo plate).

Good luck with getting the doors open soon.

Looks like I may have to call ahead and make sure they are actually open before making the drive! Wink Razz Confused Shocked
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Texman
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PostPosted: Jun 11 2011    Post subject: Reply with quote

When we purchased a Texas BBQ joint in the early 70’s the sign stated on one side “Open at 11:00 am Until sold out”, on the flip side it only stated “Sold Out”. This 'sold out' system created a sense of ugency, even to the point of customers calling in and saying "We'll be there at 12:30, please save us XXX"

As business gradually increased – so did our hours, selectively, first on the weekends, then weekdays were added. When we sold it in the late 90’s it was 11am to around 10pm a high percentage of the time seven days a week.

As to chicken – our motto is: We don’t cook or eat anything that gains its nutrition through its pecker! (That’s just a joke)
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MooniesBBQ
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PostPosted: Jun 14 2011    Post subject: Reply with quote

pitmaster t wrote:
Hey, the Coke things cool. I was just pointing out there is a lot of pride in this area for that drink.

As far as the hours go, just sharing thoughts and research I done 2 years ago. I will point out that those places you named off have a heck of a reputation, Even a good old Georgia boy who has never stepped foot in Texas has heard of them. Just make sure your numbers work. Why do I say that? 60-70% of my buisness on weekends is done after 4pm. I tend to find that on weekends the breakfast buisness is huge in my area. Late breakfast on the weekend means eating later in the afternoon.

One more thing and I'll hush. Seems to me you are eliminating one of the biggest draws to that area. Lake traffic. They'll already be there when you open and you'll be closed when they leave.

Looking at it from the other side of the street. If you still have food at 11pm is the "open" sign still gonna be on. Wink

Keep digging and good luck.


No need to hush Smile Couple things I'll expand on. I'll be working my regular job Mon-Thurs, so that is the reason for the shorter hours. In the future ofcourse I'll be expanding my hours(and changing my sign) when I can pay myself to go full time. Eventually I'd like to be open thur-sun for breakfast/lunch/dinner but for now it's the hours I've already talked about.

I mentioned above I'll be serving the mexican coke to satisfy the coke need.

Moonie
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MooniesBBQ
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PostPosted: Jun 14 2011    Post subject: Reply with quote

YardFullOfOak wrote:
MooniesBBQ wrote:


It's either post my hours, and potentially run out early and just have to turn people away or create that sense of urgency in my customers and they know it's going to run out so they make it a priority. Like I said, this model is extremely successful for BBQ restaurants, it would fail for any other type of food.



Moonie, that model is successful for a handful of barbecue restaurants. Fixed opening hours is successful for the vast majority of barbecue restaurants in the world as well as in the state of Texas.

No matter what business you are in, you need to keep your customers happy. Customers who drive to your place only to find it closed because you are sold out for the day will not be happy.

Will you have time to answer the phone 100% of the time so that people can call and ask before they make the effort to drive to your place? Will you have someone else working for you who can answer? Can you use a web page for status updates?


Just because only a few according to you are successful, doesn't mean that my place can't be successful with this model. I'd rather try this model and fail then not try at all. What is the difference between posting my hours say 11am-3pm and running out of all meat at 2pm and still having to tell the customers that drove I'm out of food. At that point my hours of operation won't be in question.

Moonie
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MooniesBBQ
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PostPosted: Jun 14 2011    Post subject: Reply with quote

BBQMAN wrote:
A few comments since I've needed to get caught up myself here:

You will find that Coke products sell really well ANYWHERE. Coke is the #1 most recognizable brand in the world, not just Georgia! Smile

Obscure sodas and the like may do well, but I'm gonna guess you might be surprised in comparison to coke.

Sweet tea is a must have IMHO in the south, and compliments BBQ in a big way.

I'm ok with the idea of serving certain items until they run out. But I'm also a huge proponent of set hours.

If I ever get a joint of my own there will be a large sign stating that our meats are slow cooked, and when we run out of a certain item please understand and pick another great selection.

That way you are still open for folks that make that long drive.

BTW, I'd be one of them. I routinely drive through Atlanta on way to Blue Ridge. If I made the side trip to visit your place, to find out you had closed up shop and gone home for the day because brisket ran out quite frankly I'd be pi$$ed.

Just sayin'.

On the menu and sign- I like it (for the most part) and I clearly understand the Texas theme. But even joints in Texas are now getting pulled pork to sell well.

As with the Coke, you are NOT in Texas anymore.

Pork is King in the south, and I'd hazard a guess that it always will be.

That's not to say your traditional Texas eats won't do well.

My other menu suggestion would be chicken, and/or lack of it on your menu.

I know Harry doesn't offer it either.

But chicken is what I like, and chicken is what I usually order when I go out to eat (or at least I'd want it on a combo plate).

Good luck with getting the doors open soon.

Looks like I may have to call ahead and make sure they are actually open before making the drive! Wink Razz Confused Shocked


I mentioned above that I'll have coke, also in the beginning we'll be serving "Sweet Leaf" brand sweet tea, straight from Austin TX Smile

I never said I wouldn't do pulled pork or chicken. Just because my sign says Brisket, Pork, Sausage and home made sides doesn't mean that I won't have other meats on the menu, I'm just not promoting them in the "theme" of the place.

The starting menu will be:

Brisket, beef ribs, sausage, pork loin, pork ribs, and half chickens. In the future I'll have no problem adding pulled pork, turkey, etc.

Look at Kreuz Market, they advertise Barbecue and Sausage, but their menu has more then just that.



When you stop by, make sure you come early or call Wink

Moonie
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BBQMAN
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PostPosted: Jun 14 2011    Post subject: Reply with quote

Kreuz, Lockhart et al have a very solid reputation built on Texas style BBQ.

In Texas! Razz

And while I think "sausage and brisket" when I think "Texas BBQ", regional differences are hard to ignore.

Wishing you all the best at being as successful as your examples! Cool

Quote:
When you stop by, make sure you come early or call


I'll be sure to do so!
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MooniesBBQ
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PostPosted: Jun 14 2011    Post subject: Reply with quote

Ok, now that I've responded I wanted to give an update. Today we got our building permit approved for knocking out that wall. Instead of knocking out half the wall and adding a counter we decided to knock out the entire wall, and add an "L" shape counter to give us a little more room to cut meat and serve sides. I did a terrible mockup of what we are doing in photoshop, don't laugh Smile



I've got a guy coming by tonight to give me a quote.

Moonie
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MooniesBBQ
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PostPosted: Jun 14 2011    Post subject: Reply with quote

BBQMAN wrote:
Kreuz, Lockhart et al have a very solid reputation built on Texas style BBQ.

In Texas! Razz

And while I think "sausage and brisket" when I think "Texas BBQ", regional differences are hard to ignore.

Wishing you all the best at being as successful as your examples! Cool

Quote:
When you stop by, make sure you come early or call


I'll be sure to do so!


Right, and honestly I wouldn't even attempt to be doing this in North Carolina or Memphis. Atlanta doesn't have a "style" of BBQ, it's a hodge podge of all different styles. That's like trying to open a chicago style pizza joint in New York, it won't work. Open a Chicago style pizza joint in Atlanta, sure!

Moonie
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