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What to charge????

 
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Roadster guy



Joined: 02 Sep 2014
Posts: 3

PostPosted: Sat Oct 18 14 12:56 am    Post subject: What to charge???? Reply with quote

Hi guys,
My wife and I started our vending/catering business last spring and are slowly building. We along with 140 other food trucks will be selling at Nasa Ames in the San Jose Ca. area. They have pre-sold 150,000 tickets for tours of the site. My question is we are a BBQ truck that is selling brisket and pulled sandwiches along with monster dogs (mango JalapeƱo) sausages w/sauced pulled pork on a pretzel bun. Everything around here is more expensive and were thinking $15 a sandwich 2 for $25. The monster dog the same. We have a lot invested, we are thinking enough for 1000. But we are there to sell not bring back a lot of food. So any feed back is appreciated.
P.S. Thank you all for the BBQ sundae and the monster dog ideas, most Californians are very puzzled by the two, but when they give them a try they love them.
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Mr Tony's BBQ
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Joined: 01 Aug 2010
Posts: 5067
Location: Fredonia Wi

PostPosted: Sat Oct 18 14 6:28 pm    Post subject: Reply with quote

$15 for a sammich??!!!! Holy chit, you live on a different planet than I!!!!! BUT, if the local market demands and responds - go for it! I used to do the walk, looking at other vendors prices at festivals and adjusting mine, I now set the bar, and "they" come to check my prices..Pretty common practice, and a good one when first starting or in a new area. Many events I have the highest price, and longest lines......Maybe they think they are getting more and / or higher quality from me???? We'll...they are! We are one of the few who actually smoke on-site, with wood.....most simply have their nesco's full and maybe a smoker along for defrosting / reheating, not that I havent been there in a pinch Crying or Very sad Crying or Very sad Embarassed
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Roadster guy



Joined: 02 Sep 2014
Posts: 3

PostPosted: Sat Oct 18 14 7:32 pm    Post subject: Reply with quote

Thanks, we have had the long lines too, but I agree $15, I thought $12 for a hamburger 22 years ago was out of this world.
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Roadster guy



Joined: 02 Sep 2014
Posts: 3

PostPosted: Sun Oct 19 14 10:48 am    Post subject: Reply with quote

Hi Mr. Tony,
Update on today's event, we were priced right, we captured a good share of the people that found us along with the rest of the BBQ trucks. The responsible party for directing the people to our location didn't do a very good job so we never saw but a small portion of the attendees. We ended up at the $15 each and 2 for $25. Crazy isn't it.
Thanks for the response.
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Mr Tony's BBQ
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Joined: 01 Aug 2010
Posts: 5067
Location: Fredonia Wi

PostPosted: Fri Oct 24 14 9:27 am    Post subject: Reply with quote

No doubt its hard to find a good promoter / planner....Glad to hear you moved some product!!
Keep on smokin' Bro!!
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Mr Tony's Kitchen http://www.thesmokering.com/forum/viewtopic.php?t=67601
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TheMidniteRyder
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Joined: 24 Jul 2005
Posts: 54
Location: So Cal, Nuevo to be exact

PostPosted: Fri Nov 14 14 12:34 am    Post subject: Reply with quote

Wish I had of know about the event! I was up there doing some construction at the Costco off St Lawrence. As you found, $15 is well in line for that area. Heck, I paid nearly $30 for a sampler plate and a coke at Armadillo Willies there. And STILL left hungry. Glad to hear you had a successful vend.
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